Reach of CVE messaging across communities

The effectiveness of communications in engaging the target group.

Outcomes

Capability

Effective, coordinated and consistent public CVE messaging

Agencies working in partnership to counter violent extremism need to communicate a clear and consistent message about their programmatic responses. This outcome relates to the capacity of agencies to deliver a clear and consistent message around CVE policy. For CVE messaging to have an influence, the mode of message delivery must be relevant both in language and content to the target audience.

See the Countering Violence Extremism Evaluation Indicator Document [Pp 127-131] for practical suggestions on ways to measure such as survey instruments, example questions and using administrative data.