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Inter-agency interactions to deliver CVE messaging

Agencies working in partnership to counter violent extremism must communicate a clear and consistent message so that the messaging of one agency does not conflict or undermine that of another. It is recommended that agencies establish standards for CVE messaging which can then be used to assess its coherency and delivery.

Outcomes

Capability

  • Effective, coordinated and consistent public CVE messaging

    Agencies working in partnership to counter violent extremism need to communicate a clear and consistent message about their programmatic responses. This outcome relates to the capacity of agencies to deliver a clear and consistent message around CVE policy. For CVE messaging to have an influence, the mode of message delivery must be relevant both in language and content to the target audience.

Ways to measure

See the Countering Violence Extremism Evaluation Indicator Document [Pp 127-131] for practical suggestions on ways to measure such as survey instruments, example questions and using administrative data.

  • Messaging standards compliance questions checklist